Looking for an eye catching, yet tasteful way to alert passers by to your shop? Create a custom window cling for your brick and mortar. Read on to see why window clings are a fun and affordable way to advertise your business. We’ll go over everything you need to know, including:
When done right, window clings:
The intention is to reinforce everything your business stands for, attract the customers you haven’t reached online, and help those you have reached to find you.
With that said, you may have a few other questions. Keep reading for answers.
There are a lot of different names for window clings, and then there are products that are similar but somewhat different. A few of these you may have heard of include:
There are only slight differences between these items, but that subtlety may make a huge difference depending on how you plan to use them.
In most cases, decals and stickers and other related items use an adhesive to maintain their place on any flat and nonporous surface.
They can typically be applied and removed easily, and can even be reused if detached without damage. Decals are great for longer use, such as:
Though they are similar to clings, they are less viable for short term sales or seasonal promotions. Which is where window clings come in.
*Decals and stickers are weather proof and can be used outside.
Static clings stick by using the static between the window and the actual cling, allowing them to be used, moved, and replaced easily without any damage.
They can be big or very small. Made from templates or designed for a specific purpose/brand. Often they are used temporarily for:
The ability to remove and replace these clings as many times as you’d like make them a great option for many businesses looking for a short term advertisement option.
*They are not weather proof, so they should be placed on the window from the inside to face out.
Here are the simple steps to applying window clings:
Because window clings use static, any dirt, grime, or dust that lingers on the windows will make it impossible for the clings to stick.
Make sure to use a microfiber cloth or other wipe that won’t leave residue or fibers behind.
You may need to measure out the intended placement of your window cling to ensure that it is centered and level. A crooked cling sends a sloppy message to all that see it.
One way to ensure that the cling is centered is to measure and mark the placement with tape or washable marker.
There are really only two methods for applying window clings, each just as simple as the last:
Once you’re finished using your window clings, they should store properly for reuse.
Follow these three general guidelines:
Here are a few storage ideas for big and small window clings:
There are dozens of similar ideas for storing your window clings. Try a few out and see what works for your business.
To ensure proper branding, you should always purchase your window clings from a company that lets you design your own. This provides you the most freedom to fit your style and truly commit to your brand.
Best of Signs has the design tools you need to create window clings that accurately represent your vision. Visit Best of Signs today to shop quality window clings.